Dropping Australia’s #1 blue cheese into the booming burger economy
Castello Cheese #BuiltWithBlue
We Kicked off our campaign with global burger legend and pop culture icon, Adam Richman of ‘Man V. Food’.
Adams social media reach meant he was more like a mass media channel
Earned media coverage for Castello Burger Blue and Adam Richman
- first 3 days of the campaign launch (2.9m + eyeballs)
Instead of leaflets and tent cards, we created ‘Castello Burger Blue’
branded packaging including burger wrappers, tray covers, burger delivery bags and more.
Our print and point-of-sale was a series of deliciously inspired burgers #BuiltWithBlue,
co-created by Castello and ‘What Katie Ate’ - influencer food blogger, chef and stylist’
Our sampling campaign took place in four of the country’s most awarded burger restaurants and online ordering powerhouse,
foodora - it included launch week specials, point-of-sale and numerous social posts.
Campaign packaging art direction and collateral design.
