Social media has increased anxiety and depression in an entire generation of people. Not only is it toxic, it’s everything Lush stands against. 

To highlight the toxicity of social media, and Lush’s departure from all social platforms, we created a product that Lush would never advocate or sell: a bath bomb that replicates the harmful effects of social media.

Using this stunt to show that social media is as toxic to our mental health as all sorts of nasty ingredients.

And that’s why Lush was signing out of social media for good.