When the temperature goes up our beer price comes down
The Summer Price Index
There’s plenty to love about being in Sydney during summer but temperatures rising to 47 degrees probably isn’t one of them. However, to ensure this isn’t an entirely bad thing Sydney Beer Co. invented ‘The summer price index’, launched under the platform ‘It’s Sydney Time’.
To spread the message about ‘The Summer Price Index’ we posted weekly beer garden forecasts across owned and partner channels telling people when temperatures were likely to rise and where to redeem the discount.
Campaign venue posters
