Macca’s fans around the world have been drooling over each other’s menus for years. Aussies scrolling past Japanese Teriyaki Burgers, Canadian bagels and Philly Cheese Stacks with the same question every time: “Why can’t we get that here?”

So we decided to steal them.

Menu Heist was simple: Macca’s pulling off the ultimate inside job — lifting the most-loved international fan-favs from Macca’s menus across the globe and dropping them in Australia for a limited time only.

We brought the global idea to life with a full through-the-line campaign. A hero TVC that told the story of the operation. A suite of 15-second product spots (all generated in AI). National OOH that made the stolen goods feel like they were on the run. A full social rollout that kept the heist energy alive. And a launch experience that let fans get their hands on the goods first.

The result? The menu items sold out in the first two weeks.