Turning FOMO into the game

Google Play | G-star | Pixel Hunt

Gamers live for the thrill of big events like G-Star Korea, but most loyal Google Play Points members (Diamond & Platinum VIPs) can't make it in person. FOMO was real.

So we turned the whole festival into an addictive online game: Pixel Hunt.

Each day, top Korean gaming influencers dropped exclusive walkthrough videos - packed with hidden pixel codes. Spot one, unlock the power to reveal pixels on a massive 1.9M-pixel collaborative canvas hiding 240,000 unique prizes.

As the community revealed pixels in real time, they slowly uncovered a limited-edition eBoy artwork of the festival.

The gamers got the full G-Star rush - without leaving home.

Turning FOMO into the game

Pixel codes were hidden throughout the festival for gamers to spot in influencer livestream.

Codes unlocked the chance to win epic Google Play prizes and slowly revealed Eboys hidden artwork depicting the G-star festival.

And gamers couldn’t get enough with Google Play seeing a 6x user spend increase and 240% engagement boost.

Turning FOMO into the game

Pixel codes were hidden throughout the festival for gamers to spot in influencer livestream.

Codes unlocked the chance to win epic Google Play prizes and slowly revealed Eboys hidden artwork depicting the G-star festival.

And gamers couldn’t get enough with Google Play seeing a 6x user spend increase and 240% engagement boost.

The Battle Cats - Call God

The Battle Cats - The Way Of The Cat